KAI is a conceptual packaging design created for a high-end Hawaiian unisex shaving brand, developed as part of a school project focused on branding and visual communication. The design focuses on minimalism, sustainability, and gender neutrality, reflecting the brand's modern and inclusive identity. Inspired by Hawaii's natural beauty and cultural richness, the packaging features organic textures, a clean colour palette, and eco-friendly materials to attract a youthful, design-savvy audience aged 20 to 35. KAI's packaging was designed to stand out on shelves while reflecting modern values of wellness and sustainability.