High-End Hawaiian Unisex Shaving Brand – 2020

KAI is a premium unisex shaving brand inspired by Hawaii's natural landscape. Meaning "sea" in Hawaiian, KAI emphasizes its connection to nature with a focus on vegan, natural, and skin-friendly ingredients, making it suitable for all skin types.

KAI is a contemporary grooming brand for young adults aged 20-35, combining youthful design, sustainability, and inclusivity. Its clean, refined visual identity creates a strong brand narrative and a distinctive market presence.

As a concept, KAI allowed me to develop a cohesive brand system that highlights thoughtful design, strategic branding, and consumer-focused storytelling, resulting in a modern, high-end shaving line with a naturally elevated feel.